analytics
Overview Dashboard
The Overview Dashboard provides a high-level snapshot of your form's performance.
From a single screen, you can monitor views, submissions, completion rates, submission trends, traffic sources, device usage, and overall engagement without needing additional analytics tools.
Analytics data updates automatically as visitors interact with your forms and submit responses.
Accessing the Dashboard
To view analytics for a form:
- Open your form.
- Navigate to Analytics.
- Select Overview.
The dashboard displays the most important performance metrics for your form.
Overview Metrics
Total Views
Total Views represent the number of times your form has been opened by visitors.
This metric helps you understand overall traffic and reach.
Use Total Views to:
- Measure campaign performance
- Monitor traffic growth
- Compare traffic across forms
- Identify high-performing acquisition channels
Total Submissions
Total Submissions show the number of successfully completed responses received by the form.
This metric reflects actual conversions and user engagement.
Examples include:
- Leads generated
- Contact requests
- Survey completions
- Applications submitted
- Orders received
Completion Rate
Completion Rate measures the percentage of visitors who successfully submit the form after viewing it.
A strong completion rate generally indicates:
- Clear questions
- Good user experience
- Effective form structure
- Relevant traffic sources
A high completion rate often indicates that your form is easy to complete and aligned with visitor expectations.
Submission Timeline
The Submission Timeline displays submission activity over the last 30 days using a visual chart.
This helps you:
- Monitor growth trends
- Identify traffic spikes
- Track campaign performance
- Measure the impact of form updates
You can quickly see when submission volume increases or decreases and correlate those changes with marketing activities.
Traffic Sources
Traffic Sources show where visitors are coming from before reaching your form.
Common sources include:
- Search engines
- Social media platforms
- Email campaigns
- Referral websites
- Direct traffic
Understanding traffic sources helps you identify which channels drive the most visitors and conversions.
If a traffic source generates many visitors but few submissions, consider reviewing the landing experience or audience targeting.
Device Breakdown
The Device Breakdown report categorizes visitors by:
- Mobile
- Desktop
- Tablet
This information helps you understand how people interact with your form across different devices.
For example:
- High mobile traffic may indicate the need for shorter forms.
- Desktop-heavy traffic may support longer or more detailed questionnaires.
Understanding Performance Trends
The Overview Dashboard helps answer important questions such as:
- How many people are viewing my form?
- How many are completing it?
- Is performance improving over time?
- Which traffic sources perform best?
- Which devices generate the most engagement?
Reviewing these metrics regularly can help you optimize your forms and improve conversion rates.
Best Practices
- Monitor completion rates after making changes to a form.
- Compare traffic sources to identify high-performing channels.
- Review device breakdowns to improve mobile experiences.
- Track submission trends during campaigns and launches.
- Use drop-off analytics to investigate low completion rates.
Troubleshooting
Analytics Data Is Missing
Analytics may take a short period to process after visitors interact with your form.
Refresh the dashboard and check again.
Views Are Increasing but Submissions Are Not
This often indicates:
- Low-quality traffic
- Confusing questions
- Too many required fields
- Poor mobile experience
Review your form structure and drop-off analytics for additional insights.
Traffic Sources Show Direct Visits
Some browsers, privacy settings, and applications may not pass referral information, causing visits to appear as direct traffic.
Next Steps
- Explore Conversion Tracking to understand form performance.
- Use Drop-off Analytics to identify abandonment points.
- Connect Meta Pixel and Google Analytics for additional marketing insights.
The Overview Dashboard gives you a complete picture of how your form is performing, helping you make informed decisions based on real user behavior.